HOW DO YOU GOVERN A DIGITAL EMPLOYEE?

Of the all the political, economic, social and technical challenges companies have experienced in recent years, from the coronavirus (COVID-19) pandemic to investing in low carbon, climate-resilient economies, artificial intelligence (AI)-powered virtual agents are making the most immediate impact.

For starters, digital employees offer immediate 24/7 service, they can speak multiple languages and can handle thousands of queries simultaneously. In front-line, customer-facing support roles they can liberate valuable human employees from mundane, routine tasks, allowing them to focus on more important tasks.

Furthermore, in recent years, it has become possible to interview and hire digital, human-like avatars (DHLAs). Using a one-stop online marketplace digital platform, digital employees with cognitive AI solutions capacity can be quizzed and assessed before formerly being brought into the organisation.

The advent of Amelia

In 2014, the first version of a new lifelike avatar called Amelia took us a step closer to eliminating the barriers between physical and digital human forms in the pursuit of creating a hybrid workforce.

Like ChatGPT, Amelia gained prominence through its use of advanced AI and natural language capabilities. It also boasted an image crafted from a professional model, helping drive a more profound customer connection and realising greater business value by displaying characteristics to match users’ preferences and increasing capacity for engagement in the process.

Jul-Sep 2023 Issue

Henley Business School