DIGITAL DISRUPTION – THE EFFECT OF TECHNOLOGY ON GROWING ENTERPRISES
RC: To what extent are new technologies impacting the corporate world? How disruptive have they proved to be and what kind of opportunities has this presented to growing enterprises?
Brown: New technologies always disrupt the corporate world. What is new is the pace at which digital technologies are having an impact, both on a sector-by-sector and function-by-function basis. Every company needs to recognise that digital disruption is part of the ecosystem in which it operates, and every company must have a digital strategy in order to remain financially viable. For example, the rise of e-commerce is negatively impacting not only the brick-and-mortar mall anchor stores of even premiere retail brands, but also the performance of the malls themselves. Yet the often-reviled Transportation Security Administration (TSA) is delighting travellers with its Twitter feed and rapid responses. We believe the organisations that are turning disruption into opportunity, successfully integrating digital into their businesses, and taking the initiative to deliver goods and services through digital will be the leaders in today’s increasingly competitive global economy.
Apr-Jun 2017 Issue