STAKEHOLDER COMMUNICATION: THE ROLE OF GENERAL COUNSEL AS CHIEF COMMUNICATOR
The general counsel (GC) of a company has important responsibilities relating to the strategic functions and success of their business. One of the GC’s primary responsibilities is to ensure that their company is compliant with the multitude of laws and regulations affecting their operations globally. However, now more than ever, it is imperative for GCs to evolve with the ever-changing landscape of business, and take a seat at the table with the C-suite as strategic communicators.
In today’s hyper-transparent, regulation-heavy business environment, it is important for every manager and executive to understand how quick and effective communication guides the way for building and sustaining reputation, trust and long term organisational resilience. As expectations surrounding corporate governance, compliance and social responsibility tighten, GCs are being called on to shape the way companies speak to regulators, shareholders, employees and the general public, especially when the stakes are high.
Guiding high-stakes communication
According to PwC’s 2023 ‘Global Crisis and Resilience Survey’, 96 percent of respondents shared that their organisations experienced disruption in the past two years and 76 percent said their most recent disruption had a medium-to-high impact on operations.
When there is a lot at stake, GCs need to act fast and facilitate communication from the top of their organisation to the bottom. But what exactly does that look like? While there are many different strategies GCs and C-suite executives can take, there are a few key approaches that have proven to be successful.
Jul-Sep 2025 Issue
Bryn Law Group